Category Archives for Brand

TURNING PAIN POINTS INTO A POWER PLAY

TURN YOUR PAIN POINTS INTO A POWER PLAY   Power Play (Hockey)  – In hockey, a power play is a situation where one team has a numerical advantage due to the opposing team having an infraction that sends one of their players to the penalty box allowing a distinct advantage to the other team. “Every […]

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MINE MINE MINE

Remember the movie “Finding Nemo” the seagulls chirped loudly saying, “MINE, MINE, MINE”. Recently I witnessed a similar event when my 15 year old daughter walked into the kitchen wearing her brother’s t-shirt.  He looked at her and said, “Hey, take that off….that’s MINE!”  Sound familiar? But it seems to be a trait that sticks […]

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Shift Happens (Wk 3 – Fail Forward)

    “Greatness is not the absence of failure, but the wisdom to know how to USE failure to your advantage!” At the age of 29, Diana Nyad dreamed of being the first person to swim from Cuba to Florida without a cage and in the midst of shark infested waters. Why would someone jump into shark infested waters […]

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SHIfT Happens (Wk 1 – Reset)

It’s been decades since Albert Einstein said, “In the middle of difficulty lies opportunity.” And yet, those words still hold true today for the life and quest of great entrepreneurs. Bottom line, challenges WILL come your way and the familiar phrase “@#%& Happens” will, no doubt, hit you at some point in your journey. The secret behind GREAT […]

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BRANDING 101: Who Are You Wearing?

  Female celebrities can hardly walk the red carpet these days without hearing that one seemingly simple question, coined by Joan Rivers: “Who are you wearing?” In a world where branding has become synonymous with success, we have seen the rise of status fall on the labels we wear, the icons we immolate, the shows […]

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A Brand Story That Turns $300 Into MILLIONS

This morning, my husband sent me an amazing article that inspired me to write to all of you who are longing to be heard, hoping your brand, your business and your ideas will somehow impact millions.  This amazing article reveals how one brand story turns $300 into MILLIONS.  As I work with thousands of entrepreneurs, […]

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