Naked In Chicago Airport!

Have you ever had one of those days that left an imprint on your soul as though God, Himself, was the author?  I was traveling back from an event where I was appearing before 20,000 people hungry for success. After my performance, I was rushed straight from the stage to a limo and directly to the airport to catch the last flight out. Fortunately, I only had a carry-on so the check in process would be easy.

I barely made my flight.  As I sat in my seat I thought,”Boy would it have been nice to change out of these stage clothes and into the comfortable sweat suit that’s in my bag.”  My plan was to get to Chicago where I would have an hour layover and change in the bathroom. When I landed in Chicago I went directly to my connecting gate to check in. That is when it happened:

Out of nowhere, I heard intense screaming. I turned and saw a naked woman (and I mean she was TOTALLY naked) running down the terminal screaming, “Oh God, help me! Oh God, help me!”

People were moving out of the way and acting like she was strapped to a bomb. Their faces of horror and shame were obvious.  She just kept running down the terminal getting closer and closer till all of a sudden she dropped on her knees only a few feet in front of me,  threw her hands in the air as if to surrender, and cried out, “Oh God, help me!” Read more »

Power Fishing For “Best” Clients

Target Marketing 101:  Power Fishing

Right Pond – Right Bait – Best Clients

Want to elevate your effectiveness no matter what product or service you are promoting?  Want to have an endless reservoir of clients come back for more? Are you ready for a fresh look at your target market?  Let’s go fishing!

Today, while fishing with my kids, I realized that fishing and marketing are very much alike.    Here are 5 keys to elevate your marketing strategy and give you a fresh perspective on who, what, where, when, and how much your marketing campaign should target.   It might even help your fishing game!  :) Read more »